Resources Library by ANA

Do I want to be beautiful?

Beauty has been of major concern to people since ancient times. Think, for example, of the Greek statues. But in the 21st century beauty seems to have become a hype. Perfectly styled female and male bodies and faces flood not only Playboy magazines...

Catalogue: Global Healthcare 2008: Consumer Choice

Author: Dieter Korczak

Company: GP Forschungsgruppe

February 6, 2008

Fast moving consumer and OTC products

Different Strokes for Different Folks on the Road to OTC Marketing Effectiveness: Consumers shop for OTC products differently to how they buy their groceries. Advertising effectiveness, the relevance of shelf-based awareness, consumer ?buzz? and the...

Catalogue: Global Healthcare 2008: Consumer Choice

Authors: Clémentine Fischer, Robert Buckeldee, Erik Maasen

Company: Nielsen

February 6, 2008

Brand iconography

Given today's flood of information, consumers struggle to find their way and seek as much help as they can find in many markets. As part of everyday life, people often create help mechanisms such as mnemonics to make it easier to remember things. For...

Catalogue: Global Healthcare 2008: Consumer Choice

Author: Marion Adler

Company: ICON ADDED VALUE GmbH

February 6, 2008

Consumers going online

Patient education is one of the most important tools for improving people's health consciousness, patient cooperation and compliance.Obviously, medical doctors are the most trustworthy sources for that kind of information, but there are other...

Catalogue: Global Healthcare 2008: Consumer Choice

Author: Balázs Kertész

February 6, 2008

Determining the market for a new vaccine

Melanoma is a degenerative malignancy of the pigment-producing cells, which are found predominantly in the outer layer of the skin. Usually, melanoma begins on the surface of the skin, but it can grow down into deeper layers, ultimately reaching the...

Catalogue: Global Healthcare 2008: Consumer Choice

Authors: Henry Gazay, Corinne Hardy

February 6, 2008

How potent is my potion?

Creating change in today's marketplace is a challenge in any category, with rising clutter levels and tuned-out consumers. Marketers across categories have been grappling, for quite some time now, with autopilot brand choices, habit-driven consumers...

Catalogue: Global Healthcare 2008: Consumer Choice

Authors: Anjali Puri, Sumeet Saluja

Companies: Nielsen, GSK

February 6, 2008

What do you do when everything is OTC?

In the markets of the Arabian Gulf a consumer can walk into a retail pharmacy and buy almost any mainstream pharmaceutical product without a prescription. That in itself is not unique, but when it is combined with high levels of disposable income in...

Catalogue: Global Healthcare 2008: Consumer Choice

Author: Jim Ryan

Company: IMS Health S.r.l.

February 6, 2008

The 65+ consumer

On December 8, 2003, President Bush signed into law the Medicare Prescription Drug Improvement and Modernization Act of 2003. This legislation provided new prescription drug benefits for 36 million Americans aged 65 years and older and 6 million...

Catalogue: Global Healthcare 2008: Consumer Choice

Author: Lance Collie

Company: Procter & Gamble

February 6, 2008

The healthcare journey

Although today's clinical healthcare domain is typically driven by technological possibilities, increasingly awareness is building that a change in focus is needed to also incorporate the experiences of those who undergo a treatment or provide it....

Catalogue: Global Healthcare 2008: Consumer Choice

Authors: Lekshmy Parameswaran, Laura Nino

Company: Philips International

February 6, 2008